CWC started producing bikes in September of 1935. The serial number location of CWC bicycles from 1935-1956 is located underneath the bottom bracket. The early bikes (1935-36) could have used a serial starting with XX, Z , or A. The very early bikes starting with XX or Z appear rather crude (Fig 1). Beginning with the “A” serial numbers the font is uniform and distinctive. This style of font is usually a good indicator fo a CWC built bike (Fig 2.). The serial numbers repeat during the prewar period so the frame style and components must be used to date the bike.

Most Hawthorne bicycles were manufactured by the Cleveland Welding Company or H.P. Snyder (makers of Rollfast bicycles). While Montgomery Ward did not actually manufacture the bicycles that they sold, they did commission some unique designs that were exclusive to their stores. One of t he most desirable of these is the 1936-1939 Hawthorne ZEP.

1. The Cleveland Welding Company, makers of Roadmaster bicycles, like other bicycle manufacturers made bikes for many different retailers. Often these bikes had very little differences between brands, but there were exceptions. Cleveland Welding Company Bicycles; Cleveland Welding Company Serial Numbers.
2. Offering this Cleveland Welding Company'Roadmaster' 26' mens bicycle as shown. A smooth riding bicycle with an original springer front end. Original seat, rims, chain guard and fenders. Grips are not original. Paint is also not original. Serial number on bottom of crank tube is'D66779 AC' with a'W' inside the C for Cleveland Welding.
3. In 1950, after purchasing the Roadmaster line of children's and youth bicycles from the Cleveland Welding Company, American Machine and Foundry entered the bicycle manufacturing business with its newly formed AMF Wheel Goods Division.

Note–Although the Delivery Cycles are listed as 1940-41 models all known examples have a serial number starting with “D”

The serial number on early postwar bikes (1946-mid 1947) is the same style as the prewar bikes so frame characteristics must be used in conjunction with the serial number to distinguish between a pre and early post war bike. The biggest ‘tell’ between a prewar and post war bike is a lack of drop stand ‘ears’ on postwar frames* (Figs 3, 3-1). Later postwar bikes also have a ridge on seat post clamp (Figs 4, 4-1), and a stamped, curved upper rear fender brace vice a straight, tubular fender brace on prewar bikes (and early post war bikes) (Figs 5, 5-1). Early postwar from roughly ’46-47 can be confusing as the drop stand ears are normally the only indicator the bike is postwar.

*Note–The ’40-1 “All American” prewar model did not have drop stand ‘ears’ but other frame indicators will identify this frame as prewar.

Beginning in August 1947 the serial will have a large “C” with a small “w” inside it after the serial number. This style of serial number runs until about July of 1949 (Fig 6).

Starting about August 1949 CWC again changed the serial style and after the serial number is an “A” before the big “C” with little “w” (Fig 7). This configuration was used until the end of 1951.

Note: CWC was purchased by AMF in April 1951

Starting in 1952 through 1956 the serial was followed by the last two numbers of the year with the big “C” with the small “w” inside (Fig 9). This makes these bikes very easy to date. Also during 1956 production was moved to Little Rock, Arkansas

Cleveland Welding Company Serial Numbers Diagram

Serial number chart compiled from various sources.

* Due to inconsistencies between sources the change in 1947 to the new numbering system is approximate From Aug 1947 through the end of 1951.

Roadmaster is an American bicycle brand currently owned by Pacific Cycle, which in turn is owned by Dorel Industries of Canada.

History[edit]

Roadmaster Bicycles were first introduced by the Cleveland Welding Company in 1936. In 1950, after purchasing the Roadmaster line of children's and youth bicycles from the Cleveland Welding Company, AMF entered the bicycle manufacturing business with its newly formed AMF Wheeled Goods Division. In 1953, after a labor strike, AMF moved bicycle manufacturing from the UAW-organized plant in Cleveland, Ohio to a new facility in Little Rock, Arkansas.^[1] The new plant was heavily automated and featured more than a mile of part conveyor belts in six separate systems, including an electrostatic spray painting operation.^[2]

Taking advantage of the increase in its target markets in the aftermath of the baby boom, AMF was able to diversify its product line, adding exercise equipment under the brand name Vitamaster in 1950. As demand for bicycles continued to expand, the company found the need for a new manufacturing facility to keep up with demand. As two-wheeled bicycles increased in popularity a new plant was built in Little Rock, Arkansas in 1951. In 1962, the company moved its operations to Olney, Illinois, where it built a new factory on a 122-acre (0.49 km²) site that would remain the company's principal bicycle manufacturing location into the 1990s. Products manufactured there were children's vehicles, sidewalk bikes, toy autos, tricycles, garden tractors, seat cars and wagons and playground equipment. The company produced over 100,000 miniature Mustangs for Ford Motor Company late in the 1960s. BMX bikes, mopeds and exercise bicycles were introduced in the 1970s.

After two decades of consistent growth, the AMF Wheel Goods Division stalled under the long-distance management of a parent company bogged down in layers of corporate management and marginally profitable product lines. Manufacturing quality as well as the technical standard of the Roadmaster bicycle line - once the pride of the company - had fallen to an all-time low. Bicycles made at the Olney plant were manufactured so poorly that some Midwestern bike shops refused to repair them, claiming that the bikes would not stay fixed no matter how much labor and effort was put into them.^[3] The division's problems with quality and outside competition were neatly summed up in a 1979 American film, Breaking Away, in which identical secondhand AMF Roadmaster track bicycles were used by competitors in the Little 500 bicycle race. Despite this product placement, the film's protagonist expressed a decided preference for his lightweight Italian Masi road racing bike, deriding the elderly Roadmaster as a 'piece of junk'.^[4]

In 1983 AMF sold the assets to George Nebel, the General Manager and Bob Zinnen. In 1987 the company was sold to entrepreneur and merger and acquisition expert Thomas W Itin. Itin brought in two other investors Equitex and Enercorp, both Business Development Companies, under the 40 Act 'BDCs' run by Henry Fong. It changed its name to Roadmaster Industries, Inc. and positioned itself as the leader in the fitness equipment and junior toy industries. Itin and Fong took the company public through an IPO in the end of 1987. Itin and Fong acquired over 20 companies in the sporting goods field. Roadmaster grew from $40,000,00 in unprofitable sales to over $800,000,000 of highly profitable sales. Under the symbol of RDMI it went from small cap on NASDQ to large cap on NMS to the American Stock Exchange and then to the New York Stock Exchange and became a Fortune 1000 company.

Cleveland Welding Company Serial Numbers Location

Helped by the increasing popularity of Mountain Bikes, Roadmaster experienced a 72% increase in bicycle sales in 1993. A new bicycle production plant was built in Effingham, Illinois to keep pace with the growing demand. Roadmaster acquired Flexible Flyer Company, whose history dates back to 1889.

In 1997 the Roadmaster bicycle division was sold to the Brunswick Corporation.^[5] However, it had already become evident that production of low-cost, mass-market bicycles in the United States was no longer viable in the face of intense foreign competition,^[6] and in 1999, all U.S. production of Roadmaster bicycles ceased. Brunswick sold its bicycle division and the Roadmaster brand to Pacific Cycle, which began distributing a new Roadmaster line of bicycles imported from Taiwan and the People's Republic of China. Pacific Cycle still uses the Olney facility for corporate offices and as a product inventory and distribution center.

Cleveland Welding Company Serial Numbers 126743 Numbers

Today the Roadmaster brand has been reactivated and is basically a low-end to middle-end bike sold through big box stores.^[7]

References[edit]

1. ^Petty, Ross D., Pedaling Schwinn Bicycles: Marketing Lessons for the Leading Post-World War II U.S. Bicycle Brand, Babson College, MA (2007), p. 5 ArticleArchived 2013-05-14 at the Wayback Machine
2. ^Petty, Ross D., Pedaling Schwinn Bicycles, p. 5
3. ^Vandewater, Judith, Vandewater, Judith, Bike Maker Is on the Road Again, St. Louis Post-Dispatch, 7 July 1985
4. ^Breaking Away, Tesich, Steve (screenwriter), Yates, Peter (director), distributed by 20th Century Fox, released 13 July 1979
5. ^https://query.nytimes.com/gst/fullpage.html?res=9501EED71F39F933A15754C0A960958260
6. ^Sands, David R., Chinese Bikes Ruled No Threat To U.S. Makes, The Washington Times, 5 June 1996
7. ^http://www.roadmasterbikes.com/bikes/ official page redirects to http://www.walmart.com/search/?query=roadmaster&cat_id=4171_133073. Top of page states 'Only available at Walmart'

External links[edit]